TechCrunch

[tc_5min code=”518220223″]

3D printing is all the rage these days, but for now, it’s mostly centered around little plastic doo-dads. The Mink, launching today on the Disrupt NY stage, is a bit different.

The little printer lets users choose any color on the web, or in the real world, and using simple already-existing software, print that color into a blush, eye shadow, lip gloss or any other type of makeup.

See, most makeup comes from the same basic substrates, from high-end labels like Chanel all the way down to the cheap stuff available at drug stores. Founder Grace Choi sources the same substrate for the Mink so that users can turn any image into any kind of makeup.

The idea here is that consumers are increasingly focused on instant gratification and DIY solutions. Choi also noticed that makeup consumers aren’t always loyal to certain brands, but rather focused on convenience.

Moreover…

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